Ask any new business or start up to name a valuable marketing tool and the chances are the reply will be social media. Not only does it have the potential to reach millions, if not billions, of new customers or clients it’s very cost effective and frees up the hefty marketing budget of old to allow you to inject that cash elsewhere.
Ask those same people what the downside of social media is in terms of your business and there will be a lot of hmmmm’s and furrowed brows before a variety of answers are given without much confidence. In reality there is one biggie when it comes to the downside of social media for businesses and that is time.
Until you actually start the social media marketing to build up the profile of your business, you have no idea of how all consuming it can quickly become. You will be posting, integrating, conversing and answering queries, to name but a few, which will be great fun and, it has to be said, pretty exciting at the beginning. However, once it really takes off over multiple platforms you could soon discover that all your time is being taken up with social media and the business you are trying to bring attention is being somewhat neglected.
So what is the solution? Hire extra staff to help run your business while you concentrate all your efforts on social media? That can quickly drain the precious sources as you will probably not be taking much of a wage yourself but you cannot expect others to work for free. The smart solution is to outsource your social media management to experts in this field which gives you the time and energy to run your business as it should be.
Properly managed social media can turn a struggling business into a successful one; fact. Poorly managed social media can have a detrimental effect that your company may have problems bouncing back from. Posting the right things at the right time, finding the perfect balance between text and imagery, synching your brand across all platforms, building up followers and getting the word out about your business is what social media management is all about, and few business people have the acumen to do this successfully.
There is still a general misconception that social media management is something of a one size fits all tool, but this simply isn’t the case. By outsourcing your social media management you can work with the company and come up with a tailor made plan which best suits your business and its target market to reap the best results.
They know through both expertise and experience which platforms your target audience is most likely to frequent and can even pin it down to what are the best times of day for your posts. Special events, promotions, sales et al will never be missed and you can rest in the knowledge that in terms of social media your business is in the best of hands.
A great way to start taking charge of your Social Media, is with our Social Media Update Service. You can find out more information here.
JH Virtual Assistant is a team of experienced Virtual PAs, providing outsourced Administrative Support across the UK.
Started by Jeanette Hunter, JH Virtual Assistant can provide everything from Call Answering to Social Media Management services.
Whether big or small, JH Virtual Assistant can tailor a unique Virtual PA package for your business.
01383 231 599